CREATING A SUB-BRAND
FOR WASSERMAN’S ATHLETES

The Challenge:
Many athletes have a bigger reach, and a more engaged audience than influencers as well as media and sports properties.

This presented an opportunity for Wasserman and their roster of over 2,000 athletes to create a one-stop-shop for branded content creation and distribution. All they needed was an identity.

The Idea:
An ‘Exchange’ is the act of giving one thing in return for another. We drafted a lot of names, but Exchange was always the most distinct and simple encapsulation of this new offering.

The Execution:
Since Athlete Exchange was a full service model designed to streamline branded content campaigns, we created a design that mirrored that.
A continuous line creating the A and X as a highly distinctive mark, and also to represent the fluidity of the process.